DESIGN GOAL

reimagine the PPRM (partner performance relationship management) module of the product - distribution management system, and turn it into a modern, vastly-enhanced and improved experience. and do this all while building on what is currently exists and uncovering new user research.


PROBLEM TO SOLVE:
Duck Creek Technologies (DCT) is a leading provider of comprehensive P&C insurance software and services for insurers of all sizes worldwide. DMS (Distributed Management System) was a product that was entirely built by developers many years ago, with just some parts that were touched by a UX consultant on occasion. As the product came under the fold of DCT, it was time to bring it up-to snuff with the rest of the DCT product portfolio and also hugely improve usability and the visual ethic of the system. Discovery and User Research also very clearly indicated that users wanted an experience with features that echoed current day’s needs, reminiscent of top SaaS products in the market.

OUTCOMES

  • Lean UX, MVP and Product Definition Design-Thinking Workshops

  • Discovery Research and Synthesis to identify and calibrate on Personas

  • Medium Fidelity clickable prototype: Design Concepts and updated design iterations based on testing

  • Use Case identification and creation

  • Concept Testing following by 2 rounds of User Testing

  • An understanding of the current SUS (System Usability Scale)

  • Hi-fi clickable prototype to share during sales conference and various Webinars

  • Worked with the engineering team to release various features through their agile workstream

MEDIUM FIDELITY PROTOTYPE via Video Demos

(SEVERAL OTHERS MAY BE SHARED 1:1)

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LEGACY PRODUCT (getting redesigned)

 
 
 

UX PROCESS & ARTIFACTS

LEAN UX CANVAS

MVP WORKSHOP OUTPUT

 

EMPATHY MAPS

PERSONA DEVELOPMENT

HI-FI PROTOTYPE

ROLE

UX Project Lead, Lead Design Architect, Mentor and Manager. Product Discovery, Strategy & Definition.

TIMEFRAME

6+ months

UX METHODOLOGIES

Stakeholder Interviews, Design-Thinking Workshopping to arrive at Lean UX & MVP, Competitive Analysis, Discovery and Research, 1:1 Interviews, Secondary Research, Empathy Mapping, Affinity Mapping, User Flows, Sketching, Persona Development, Concept Design, Digital Prototyping, and User Testing.