Design goal

Design an intelligent 'reporting HUB' ENABLing DECISION MAKERS TO QUICKLY GET ACTIONABLE INFORMATION ON OPERATIONAL EFFICIENCY TO DRIVE BUSINESS PERFORMANCE.


PROBLEM TO SOLVE:
AthenaHealth’s current reporting and analytics offering was confusing, cumbersome, contradictory, dated, and decentralized. As a result, clients were frustrated, created extensive outside-of-Athena solutions, and many simply did not trust Athena. Athena needed to avoid the significant internal resources that were going towards high-touch coaching and custom reporting, neither of which were scaleable.

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Outcomes

  • Lead various Workshop sessions between cross-disciplinary teams which helped connect up various parts of the current offering that hadn't been touched holistically in decades.

  • Successfully harness and tap into the knowledge of SMEs and stakeholders to align on a path forward

  • A divergent range of low-fi Design Concepts of the centralized and customized Reporting Hub on AthenaNet were presented, as paper prototypes.

 

Concept prototypes

 

UX Process & artifacts

THE COMPETITIVE LANDSCAPE

  • Took into account existing B2B and B2C business intelligence (BI) platforms designed to explore and analyze data which are easily consumed with high rates of adoption

  • Positive design aspects were noted on all of them to help inform the design of the AthenaNet Reporting Hub

  • Possible partnerships with certain vendors were being considered as well.

EMPATHY MAPPING

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AFFINITY MAPPING

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HMW STATEMENT

“HOW MIGHT WE enable decision-makers to quickly get to actionable information to help them focus on overall business performance.”

 

Themes of ideas (and votes)

  • Through the workshop, we generated ideas that address the HMW statement and meet users' needs

  • Voting on these themed ideas, brought forth and aligned us on the ones that stood out the strongest - i.e. meeting both user needs and business goals.

SKETCHING

  • Each member sketched individually, on the ideas that were voted on together as a team.

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NEXT STEPS

  • Synthesize and undertake concept-testing with users. Further validate with Senior Leadership. Build out additional screens and prototype, test and iterate with users.

Role

UX Design Lead and Manager. It was a big push for Athena, and I was leading the charge from a UX standpoint for the Reporting and Analytics future vision.

TIMEFRAME

2 months

UX Methodologies

Stakeholder Interviews, Competitive Analysis, Secondary Research, Empathy Mapping, Affinity Mapping, User Flows, Sketching,  Concept Design, and Paper Prototyping.